It's the moment that thousands of people up and down the country wait for every year and signals their official festive countdown, yes it's the John Lewis Christmas advert for 2014.
Monty, a cute little penguin stars in this years £1m sequal to last years highly sucessful "The Bear and the Hare" advert by re creating the make belive spirit of Christmas through the young eyes of his best friend Sam during the holidays. The creative and touching advert has not yet hit television screens but you can see the heart warming advert for the very first time right below.
The advert which again cost £1m to produce, features a young boy who has appears to have a penguin as his best friend. The two minute advert sees the two of them sharing memories, sledging, playing football, visiting the local park and playing on a trampoline. Till Monty catches a glimpse of two humans in love and holding hands, it is then when Monty realises that special someone is missing from his life. What happens next on Christmas morning, is really heart warming and is sure to melt hearts up and down the country.
The official release of the John Lewis Christmas advert was a few hours ago on the internet and social media has already taken to Monty. The advert is set to be laucnhed on national television during Fridays episode of Gogglebox on Channel 4.
We here at UK Christmas World have certainly fell in love with #MontyThePenguin !