We are very proud to announce the launch of our fancy new website. After several months of long hard work we got over the line and the staff here at UK Christmas World could not be happier. It was way back this time last year that we got together with our marketing team and decided that were going to give the website a new modern look with some fantastic new features to improve the online shopping experience for our customers.
Back in January this year we asked over 100 of our Christmas shoppers who had previously purchased lights, trees or decoration on the website what they would like to see improved and how their overall shopping experience could have been made simpler. We took all comments on board and collaborated our ideas to create a new, simple to use modern website which you see today.
Our new home page is now organised into popular selling Christmas categories, making it easier for you to find the perfect set of lights or Christmas tree. We took our customers advice on last years navigation. The feedback was that the old navigation was not very clear, customers struggled to find the category that they were looking for. This is not the case now, simply over one of the main categories and you will see a clear and well laid out list to chose from. The overall objective of this was to reduce the amount of clicks that the user needs to do in order to get to the product page.
One new features on the site that we are really proud of is the pop up delivery tabs that appear when you hover an item with in the category page. We wanted you to know exactly when you should expect your items before you purchase them. Nobody likes to order something for you to then get an email saying "your item will be with you in 7-10 business days"
Our product pages are where we have made significant improvements. Image quality was one thing that our customers bought up last year, this year we have spent countless hours perfecting our photography to provide you with high-resolution images. Due to the quality of our images on site we are now able to offer a product zoom to allow you to get as close to creating a tangible object as possible. We have also simplified how our product descriptions and specifications are displayed on the page to help you find the length of the lights as quickly and as easy as possible.
Not only have we worked on the aesthetics of the website we have also done a lot of work behind the scenes and have created a simple, secure one page checkout process. Filling in your details and making your order has never been simpler.
We would love to hear your thoughts on the website, so if you have any feedback for us please email in to firstname.lastname@example.org or send us a message on Twitter to @UKChristmas.