Victoria Shopping Centre Case Study
Victoria Shopping Centre, Harrogate
UK Christmas World’s commercial division were approached in spring 2021 to provide design ideas for a new decoration scheme for the coming Christmas.
In recent years, modern elements have emerged in Christmas displays. Although many people favour the contemporary style, the general consensus leans more towards traditional Christmas decorations as they evoke a feeling of warmth and comfort over the festive period. We recognised that the shopping centre encompassed a wonderful blend of both traditional and contemporary architecture, and were mindful of this when putting together our designs.
Our Christmas commercial manager, Louise Brown, and her team submitted a design proposal using traditional green foliage and pinecones, along with metallic gold, silver and purple colourways to compliment the centre’s corporate branding. Warm white lights dispersed through the green foliage provided a soft glow, creating a classic feel. We also proposed 90cm white LED snowflakes to illuminate the corridors and entrance to WH Smith.
After the initial design proposal and quotation were accepted, the centre's representatives were invited to our premises in June to approve a selection of recommended products. We were then pleased to be invited to view the Christmas decoration scheme, which had been expertly installed by the centre, and discussed future collaborations where we will be thrilled to work together to further enhance the display.